Here's the first tweet from sports retailer Finish Line that caused excitement across Twitter:
And....5 minutes later:
The Air Jordan I High OG Melo is sold out.— Finish Line (@FinishLine) January 9, 2015
This Twitter user exclaimed what thousands were thinking (other than, "What exactly is so special about this shoe?")
@FinishLine That was fast!— BJ Bumanglag (@DannngB) January 9, 2015
At $130 a pair, these kicks aren't cheap.
The shoe is named for the New York Knicks NBA star Carmelo Anthony and has a black and gold make-up with his personal logo on the tongue and the Jordan Jumpman branding on the heel.
Clearly, Anthony is loved! His Twitter account has almost 6 million followers.
The best-selling basketball sneakers of all time are Chuck Taylor’s high-top, canvas All Star sneakers. They've been around since 1932.