In what may be one of Lance Armstrong's more quirky attempts to salvage his image, the cyclist has appeared in an informational video for Outside Magazine, showing its online readers how to fix a flat tire on a bicycle.
"Hi. I'm Lance Armstrong. Seven times winner of the Tour de France," the cyclist announces at the top of the video before offering the disclaimer, "Hey, I didn't write the script."
The video was included in an issue of the magazine that featured numerous how-to articles.
In an earlier attempt at image fixing, some 28 million viewers worldwide watched Oprah Winfrey's two-part interview in which Armstrong finally admitted he had been taking performance-enhancing substances for all seven of his Tour de France victories.
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"Back in the work world. The clothes are more comfortable and I get two breaks a shift.....Video from first day on the job" is how Lance Armstrong describes the appearance on his Facebook page.
The cyclist was handed a lifetime ban and stripped of his seven Tour de France titles in 2012 after an extended U.S. Anti-Doping Agency investigation.
U.S. Federal prosecutors are seeking to recover $40 million paid by the U.S. Postal Service, alleging taxpayer money was used to finance Armstrong's doping -- explicitly forbidden in his government sponsorship contract. Outside Magazine, in promoting the Armstrong video this week took to twitter to announce the appearance
"What's @lancearmstrong to do after the worst crash in sports history? Start at the bottom and work his way up again."