This video, if anything, is all about creativity and thinking out of the box. Promoting their fuel band, Nike asked filmmaker Casey Neistat to create a motivational short film that would revolve around their slogan, Make it Count.
Instead of going about it the normal way of planning a campaign, doing a story board and recording a video, Casey used the budget to travel around the world, capture the unique beauty and spirit of the world and made a video that symbolizes the slogan to the hilt!
What then came out with was not a typical video, but a glimpse of the world we exist in and the things that make it all worthwhile, by traveling around the globe in just 10 days!
Casey Neistat is known for Bike Lanes and Stealing A Bike in NYC. His 10 day journey is quite similar to Kian Lam’s Speeding around the world in less than 5 minutes and Duane Perera’s Drinking Coca Cola around the world!
Watch the result of Max and Casey’s 10 day effort and decide for yourself if it was worth it!
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