A Nike Ad for the Sochi Olympics stokes Canada's pride in their favorite sport.
Americans love sports. The Super Bowl is practically a national holiday. March Madness spawns office pools in every nook and cranny of the country. The President is expected to throw at a first pitch at one of the opening day games of the baseball season. Golf and auto racing have massive followings.
Canadians love sports just as much, but all of their love is compacted into one passion: hockey.
With the 2014 Olympics just weeks away, Canada is gearing up for what is effectively their World Cup. While the U.S. can feel like they had a good Olympics if they get enough gold medals from disparate sources (figure skating, ski jumping, etc.), for Canada, a gold in hockey may or may not be sufficient, but it is definitely necessary.
The Nike ad above celebrates Canada’s love of its national sport. While they no longer dominate the hockey landscape the way they used to, Canada is still king, and after their dramatic overtime victory in 2010 Winter Olympics in Vancouver, they are the reigning champs.
An entire nation will be watching the Sochi Olympics in February, praying that they can keep their crown.