When the tennis champ Roger Federer lifted Wimbledon trophy for the seventh time, it was not just a victory for the tennis player, but also for the Swiss watchmaker Rolex. But even more important is the fact that Rolex’s success hasn’t come cheap. The brand bought Federer’s allegiance for almost 10 million pounds back in the year 2006 in what is considered to be the world’s most lucrative deal signed by an athlete. And the seven time Wimbledon champion definitely gives his timepiece the attention it requires and demands.
Image From: Reuters
While opponent Andy Murray was gathering his thoughts after his defeat, Federer was wrapping his Rolex Oyster Perpetual Platinum around his wrist, so that it could be photographed when he held up the winner’s trophy. Even his 17th Grand Slam victory could not distract him to forget his multi-million pound sponsor. Roger Federer is one of the few sports personalities who have been able to match his on court success with off court commercial clout.
According to a US magazine, Forbes he made almost 30 million from endorsements, exhibitions and appearance fees over the last 12 months and has the most impressive sports portfolio so far.
In addition to this he makes another 19 million pounds from nine different sponsors which include some top notch ones like Nike, Rolex, Lindt and Credit Suisse. This makes him the richest athlete in the world after Tiger Woods.
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