"TNT sponsor AutoTrader.com is complaining to the network about being stuck in the middle, literally, of Tracy Morgan's lewd remarks about Sarah Palin on last night's edition of Inside the NBA.
The automotive company sponsors TNT's Inside the NBA pregame program. During last night's nationally telecast show from Madison Square Garden, AutoTrader.com's brand was plastered across the table where Morgan and TNT's Charles Barkley, Kenny Smith and Ernie Johnson discussed Palin, the former U.S. vice presidential candidate, Alaska Governor and possible U.S. presidential candidate in 2012.
AutoTrader has expressed its concern over the incident to Turner Sports, spokesman Mark Scott told Game On! Friday.
""AutoTrader.com is proud of our NBA sponsorship. But we don't encourage or share the views of those appearing during the broadcast,"" said Scott.
Advertisers such as AutoTrader.com typically pay product placement fees to have their brands ""integrated"" into TV programming rather than airing ads during commercial breaks.
NBC spokeswoman Rebecca Marks declined to comment Friday on Morgan, one of the stars of the network's hit sitcom 30 Rock. The NBA also declined to comment."
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