Could Vogue Not Find A Single Paralympian For Its Paralympic Shoot?

by
editors
Only 20 percent of tickets for the Paralympics have been sold, and Vogue Brazil thought using models instead of Paralympians in their shoot could help boost the numbers.

Vogue Brazil has come under fire for its latest photo campaign promoting the Paralympic Games. The magazine Photoshopped two perfectly able-bodied models, Cleo Pires and Paulo Vilhena, in a way that made it appear as though they had missing limbs.

 

#SomosTodosParalímpicos: para atrair visibilidade aos Jogos Paralímpicos e ressaltar a relevância dos paratletas brasileiros no panorama do esporte nacional, @cleopires_oficial e Paulo Vilhena (@vilhenap) aceitaram o convite para serem embaixadores do Comitê Paralímpico Brasileiro e estrelam a campanha Somos Todos Paralímpicos. Concebido pelos atores com o apoio do @ocpboficial e dos atletas, com direção criativa de @ccarneiro, fotografia de @andrepassos e beleza de @carolalmeidaprada, o anúncio traz Cleo na pele de @bruninha_alexandre, paratleta do tênis de mesa, e Paulo, de @renatoleite10, da categoria vôlei sentado. Os ingressos estão à venda em ingressos.rio2016.com. Vogue mostra os bastidores do shooting com o quarteto no link da bio. #voguenasparalimpiadas

A photo posted by Vogue Brasil (@voguebrasil) on

 

While Pires' arm was missing from the picture, Vilhena's leg was also cropped out to resemble the physical condition of Paralympians Renate Leite and Bruna Alexandre. Although the models are ambassadors for the Brazilian Paralympics committee and thus were included in the photo shoot, it is bizarre that Vogue chose them over actual Paralympians.

Interestingly, the Paralympians were even present in the studio at the time of the shoot.

 

Pessoal, Venho esclarecer que estou super orgulhosa de fazer parte desta campanha que a revista #Vogue começou a divulgar as primeiras imagens desse lindo trabalho. Nossos Embaixadores Paralímpicos Cleo Pires e Paulo Vilhena, nos ajudaram a intensificar e a propagar a campanha com intuito de gerar visibilidade ao Movimento Paralímpico e convocar a torcida brasileira para marcar presença nos Jogos Paralímpicos Rio 2016. Gostaria, de enfatizar que #SomosTodosIguais e por isso a Cleo Pires me representa. Nos próximos dias, vocês terão acesso completo da campanha. #VemComAGenteBrasil e espero contar com toda a torcida brasileira nas arenas é assim torcendo, vibrando, cantando e comemorando conosco! #CarregoNoPeito o #CoraçãoParalímpico. @cleopires_oficial @vilhenap @ocpboficial

A photo posted by Bruninha Alexandre (@bruninha_alexandre) on

 

Read More: Paralyzed Woman Hikes The Appalachian Track

Disability advocates are now criticizing the magazine for not giving disabled people enough coverage and handing over this particular photo shoot to regular models in place of those who are disabled.

 

 

 

 

Apparently, the campaign chose popular models over Paralympians because they want to increase their visibility.

“We lent our image to generate visibility. And that’s what we’re doing. My God,” Pires wrote said in a video she posted on Instagram.

People with disabilities are somehow always pushed onto the back burner. Be it TV shows, movies or even reality shows, those with disabilities are for some reason kept out of the limelight. A 2016 study by Ruderman White Paper found that 95 percent of characters on the top 10 shows on American television do not have a character with a disability, though at least 1 in 5 Americans have a disability of some sort.

Read More: Video: TSA Agents Tackle Disabled Cancer Patient At Memphis Airport

It is about time the disabled are given more coverage and given the credit they deserve for their achievements.

Carbonated.TV