Taylor Swift recently penned a scathing open letter to Apple, which seems to have hit its mark in the best way possible.
The Bad Blood singer took a shot at the software giant’s upcoming streaming service, Apple Music, for its greedy free-trial policy. She criticized the service for not paying artists, producers or writers during the three-month free trial period subscribers enjoy when they sign up.
Swift even announced that the upcoming music service won’t get to stream her latest chart-topping album 1989. She made the announcement via her Tumblr blog.
“I'm sure you are aware that Apple Music will be offering a free three-month trial to anyone who signs up for the service,” wrote Swift. “I'm not sure you know that Apple Music will not be paying writers, producers or artists for those three months. I find it to be shocking, disappointing and completely unlike this historically progressive and generous company.”
She further explained the decision isn’t about her own profit.
“This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew and entire management team by playing live shows,” Swift continued. “This is about the new artist or band that has just released their first single and will not be paid for its success. ... Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing.”
However, as it turns out, the multi-award winning pop star’s criticism forced Apple to change its tune. Shortly after Swift’s bitter blog, the company retreated from its position and agreed to pay artists during the three-month free trial period.
#AppleMusic will pay artist for streaming, even during customer’s free trial period— Eddy Cue (@cue) June 22, 2015
We hear you @taylorswift13 and indie artists. Love, Apple— Eddy Cue (@cue) June 22, 2015
Although Apple hasn’t released an official statement regarding its mid-course change of plans, it looks like the company is doing its very best to resolve the public embarrassment and lessen artists’ concerns that threaten to spoil the launch of Apple Music, which is just few days away.
In addition, Swift isn’t the only artist to call out Apple Music for its seemingly unfair strategy – even though the service aims to pay higher than market-rates in long term once the trial period is over. Indie label Beggars Group, a parent company whose four labels manage bands like Radiohead, Queens of the Stone Age and Vampire Weekend, also had a similar complaint against the streaming service.