The general perception regarding Windows 8 is that it tanked in comparison to the more established mobile platforms. The overall numbers back that mass belief too. But there is what people believe and then the actual situation.
And the actual situation in this case is that Windows Phones are highly popular in many developing parts of the global market, and their sales are far greater than those of iPhones.
This revelation was made by independent market analyst IDP, whose research shows that Chile, Colombia, Czech Republic, Egypt, Ecuador, Finland, Greece and Hungary are just eight of the 24 countries where Windows-powered smartphones outsold iPhones in the third quarter of 2013. It is pertinent to mention here that during the same time period in 2012, Windows had higher smartphone sales than Apple in only seven countries.
Further proof of its popularity is the fact that Microsoft's phone sales went up a massive 156 per cent last year, which is considerably higher than both iOS and Android's.
Some might argue that the study took into account only the underdeveloped regions, and Apple still dominates Microsoft in developed regions. That again is a trend, which stands true for now, but is declining rapidly.
A separate study conducted towards the end of last year by researcher Kantar claims that iOS' market share took a hit of five per cent in the preceding 12 months and is now down to just 15.8 per cent. On the other hand, Windows Phones' share grew from just 4.8 per cent the previous year to 10.2 per cent in 2013. And hence, it creates doubts about the widespread notion that Windows Phones are only being bought by the most budget-conscious buyers.
The only two markets in the world iOS dominates are the US and Japan – Android has everything else locked down – and that's where their annual release of two high-end products fetch them most of their revenue. Win 8's growing popularity in a market Apple doesn’t care about is nothing to worry about in the short-run, but, if left untreated, it has the potential of coming back to haunt them.