Apple Unveils iPhone 5

its newest iPhone -- "iPhone 5" -- at an event in San Francisco.

The device will actually be the sixth generation iPhone (the most recent model is called "iPhone 4S"). The new iPhone is expected to have a larger screen, faster processor and improved camera. Apple also is making some changes to services on the device. With the new iOS 6 version of its mobile operating system, Apple is replacing Google Maps in favor of its own "Apple Maps," with spoken turn-by-turn directions. And a new app called Passbook ties all of your airline boarding passes, loyalty programs and coupons together and puts them in one place.

Several websites, including The Next Web, are reporting that Apple's own search engine on the Apple.com web site was confirming the name "iPhone 5," although the link appears not be live any longer. It was first reported by 9to5mac.

USA TODAY is on the scene at the Yerba Buena Center for the Arts in San Francisco. You can follow our live coverage here.

1:05 p.m. ET Apple CEO Tim Cook is on stage. The event is getting under way. Cooks says Mac is now No. 1 in market share for notebooks with a 27% share.

Apple has sold 84 million iPads through June. 94 percent of Fortune 500 companies are testing or deploying the iPad.

Apple recently crossed 700,000 apps in the App Store, 250,000 of them tailored for iPad.

1:13 p.m. Last quarter Apple sold its 400 millionth iOS devices. "This is amazing," Cook says.

1:15 p.m. It is official: Apple announces iPhone 5.

It's made entirely of glass and aluminum. Thinnest lightest... 7.6 mm thick 20% lighter than 4S.

It is the same width but taller screen, 4" diagonally. "It should be easy ... More apps on every screen"