Do you know what Instafax is? It is a brilliant new short-form video news service delivered to Instagram users by BBC.
Instafax was launched by the British news agency earlier in January as a month-long experiment with three 15-second videos uploaded a day to serve as a roundup of the day's news.
The BBC has also been trying out newer ways to reach fresh audiences on social media platforms such as "selfie" pieces to camera filmed on mobile phones being incorporated into mainstream broadcast packages.
They seem to have gotten the idea from NowThis News, but they don’t seem to mind.
"We're blushing – imitation is the sincerest form of flattery, after all. But when the Financial Times starts mimicking our Snapchats, we'll know we've really made it,” says NowThis News editor-in-chief Ed O’Keefe.
The videos have no voiceovers. Just footage overlaid with text and music.
Here are a couple of examples:
This is not the first time the BBC has reported news via Instagram, however, Instafax is an attempt to deliver video content anyone can use on the go.
The first such story was posted on January 16th, and since then every Instagram post from the BBC's main account has been an Instafax.
"We want the process to be organic, and we're keen to trial new ideas on how we can use our video content to reach new audiences," says Steve Herrmann, head of BBC News Online
"[BBC News director] James Harding has been clear in his vision to find innovative ways to bring the best of our journalism to new audiences, something our team has been looking at for some time," he added.
This coming from BBC, known generally for being rather conservative in its policies and executions, is indeed a big deal- almost like granny finally giving a nod to the 21st century.