Dubbed Blood Sport, the new controller is connected to the player's vein and draws a small amount of blood every time he loses in game.
Yes, it means that if a gamer – connected with a Blood Sport controller – is hit with a punch in the virtual world, he will suffer bodily loss as the device would automatically eject a small amount of blood from his body. The drawn blood is stored in sterilized bags and is later sent to blood banks across Canada.
To avoid any mishaps, the controller limits the amount of blood that can be drawn from gamers' body and also keeps track of their age, weight and any preexisting medical conditions.
The purpose behind of this immersive device is twofold. It not only amps up the gaming experience but also makes generally aloof gamers contribute to an important social cause.
"It’s stupidly simple. Remember the rumble pack?" the team behind Blood Sport explains. "Well, nowadays most video game controllers rumble when you get shot in the game. That rumbling means that an electrical signal is being sent to the controller to let you know you’ve been hit. All we’re doing is re-routing that same electrical signal and using it to turn on the blood collection system."
The creators added: "Our goal is to develop a refined multi-player unit that can be taken across the country for blood donation gaming events. We are not a charity and we are not a game manufacturer. We are simply creating the gaming hardware that will allow us to get gamers thinking about more important issues while still doing what they love. From there, we’ll partner with the appropriate organizations in both the gaming and medical communities to bring it all to life."
The project's campaign recently showed up on Kickstarter and received pledges of more than $3,000 before getting suspended. The crowdfunding site didn't give a reason for pulling the project, but it's pretty evident that it was a bit too extreme for their taste.