Etihad Airways on Monday said fans on its Facebook page reached 100,000, mainly in support of the carrier’s recently launched new television commercial.
In celebration, the UAE flag carrier has developed a special YouTube ‘Thank you’ video featuring its staff from different parts of the business thanking fans for supporting the airline.
Peter Baumgartner, chief commercial officer at Etihad Airways, said: “We are a people business, an award winning airline, and we are delighted to have organically reached this social media milestone of 100,000.
Social media has become an important part of our outreach efforts and Facebook, in particular, has allowed us to connect with our current and future guests on such a wonderful and personal level to win them as ‘fans’ of our brand.”
The airline has a strong, integrated presence on popular social media platforms including Facebook, Twitter and YouTube. The airline continues to expand its social media presence and has plans to launch an official brand account on Google Plus and develop an Arabic Facebook page. These new endeavors are all part of an on-going effort from Etihad Airways to improve the experience of fans of the airline.
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