If you think Facebook is annoying right now, what lies ahead will be torture for you. Not just any torture, but torture of the highest order.
Well, Mark Zuckerburg is all set to bring video advertising to the world's largest social network. Yep, the videos that start playing without any user consent will be systematically placed on Facebook within the next two months. Probably to irritate the hell out of you.
Titled the "Premium Video Ads" this upcoming way of earning the Zuck some mega bucks, has been in the pipeline for quite a while. It is being rolled out only after a full, three months of testing.
But these Premium Video ads will target only the very high-end advertisers as it will cost anywhere between $1 million to $2.5 million to get your brand shoved in the Facebook users' faces just for a mere 24 hours.
One good thing is that at least these ads won't blare any unwanted sound unless you want them too. So basically, the video will load up and start playing but would unmute itself only when you click on it. Thanks Facebook for being so thoughtful.
On mobile, it would load up only if you are on wifi so those worrying about their data can relax, for now.
So is there a way out? Do the tech geniuses have anything in store to block these pesky-sounding ads before they are even out? App vendors will surely have a blast fooling customers into selling their yet-unmade solutions, but if experience tells us one thing, it's that 100 per cent working pop up add blockers don't exist.
It'd be better to numb yourself out and ignore them like you do the billion photos your family members share of themselves in a zillion poses.