In reaction to Princeton University’s study that claimed it would lose 80 per cent of its users by 2017, Facebook has responded with a research of its own. And the predictions made in the social media giant’s counter-study will not be well-liked by the Ivy League university.
In the sarcastic reply, Facebook Data Scientist Mike Develin, using the comparative ratio of likes on Princeton’s official Facebook page, concluded that the New Jersey-based institute could be in danger of disappearing entirely.
Not content with just that, Develin then changed the fodder of his search from Facebook likes to Princeton’s articles on Google Scholar. The declining rate of hits of its articles on the search engine enabled him to make another prediction of doom and gloom for Princeton.
Then, by studying its Google Trends, the acclaimed mathematician concluded ‘that Princeton will have only half its current enrollment by 2018, and by 2021 it will have no students at all.’
While Princeton’s choice of research data may be questionable, history tells that online businesses and networks which are based on epidemiological models like Facebook reach their peak and then give away to its successor. At the moment, it certainly doesn’t look like Mark Zuckerburg’s brainchild could lose its popularity anytime soon, but same was said for the likes of Orkut, MySpace and others.