Flappy Bird creator Dong Nguyen has thrown a lifeline to his game's millions of lovers by admitting that he is considering the idea of re-launching his world-famous product.
He made the revelation in an exclusive with the Rolling Stones magazine and said that gamers' extreme addiction to his creation was the prime reason behind him pulling the plug on the Bird that was making him $50,000 a day at its peak.
He showed to the Rolling Stones reporter the messages he had received from people who had lost their jobs and suffered other misfortunes due to Flappy Bird. One woman had sent him hateful texts for 'distracting the children of the world' and many more of those kind sit in his iPhone inbox.
It makes one wonder if the situation was really as bad as the game's haters made it sound. Things such as internet addiction disorder and video game addiction have existed for quite a while, but the former has a much broader usage, and having extraordinary obsession for the latter makes sense since console games these days have extremely attractive graphics and are very lifelike.
But Flappy Bird had old school graphics, limited functionality and is very hard to beat. While those may sound like unattractive traits, these three simple features are the primary reasons behind the game's incredible rise to the top.
It just got the player hooked on its design's extreme simplicity and its gameplay's difficulty.
Video game addiction may not be viewed as a genuine problem in first world countries, but the reality is that in Asia, and especially Vietnam, it is a real menace. The custom of video gaming there is to gather at internet cafes and gaming zones – spots that are often frequented by murky characters.
Supporting that lifestyle isn't cheap either and so real life altercations and even murders stemming from video games aren't unheard of either.
From that angle, may be Nguyen was right to take Flappy Bird off since the gamers weren't going to take a break themselves.
But now it seems he feels the addiction has dealt with. Not only is he working on three separate games but is also open to the idea of reviving the dead Flappy Bird. If he does bring it back though, he would add the message "Please take a break" to it.