Google Announces A New Logo

Google doesn't really shy away from change, especially if it means keeping up with the times.

A month after a major restructuring and rebranding of the company, Google is updating its image.

"Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again," says Google.

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They explain the reason for the change in depth on the site's official blog: "So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop! Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”

The new design, now using a sans-serif typeface and softer colors, will soon be seen across all its products.  

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