Apple, Google, Samsung are all ratcheting up the competition to take over the world. “Its the economy, stupid” is so passé; “It’s the technology, silly” and if you didn’t already know that, well, you really are a dinosaur.
‘Siri’ is the new remote; ‘HomeKit’, the new television. Except the television is playing re-runs of your daily routine. Siri will one day run your home for you switching off lights, locking doors, and sending in iRobot to tuck you in (it could happen) at a mere ‘goodnight’ while restocking your fridge, monitoring your health and putting away the laundry (it’s not rocket science, for goodness sake).
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The InternetofThings(IoT) is an intriguing concept with an Orwellian fascination for anyone with the remotest understanding of the power of technology. For some it’s an idea they love to hate; for others, its power is the key to unimaginable progress. As consumers relinquish ever-greater control of their lives to smart technology – the market for IoT is expected explode from a ‘trickle’ of US$1.9trillion in 2013 to over US$7.1 trillion by 2020 (IDC). At its WWDC2014, Apple strutted its stuff: the iOS8 platform designed for deeper integration and bold technologies.
Samsung meanwhile launched Tizen, a Linux-based OS to ‘address the needs of the mobile and connected device ecosystem’. And if this doesn’t send a chill up your spine, well, Google’s got just the thing- ‘Nearby‘ an update to its Android Google Play Services will ‘let[s] you connect, share, and do more with people, places, and things near you’ reports the Android Police gleefully. Beware, those deep, dark desires. Google is all knowing!
Resistance is futile. Marveil, ‘committed to enhancing the human experience’ has just launched a range of microcontrollers SOCs (System on a Chip) designed especially to enable a range of IoT applications across multiple operating systems (read iOS and Android) including but definitely not limited to ‘wearables, home automation and security, healthcare, appliances, accessories, remote controls, automotives, lighting and industrial internet’.
So with all these applications, SoC’s, platforms, chips and dare I say, implants, busily hovering up the daily minutiae of life, what happens to privacy and free will? Will governments, intelligence agencies, insurance and marketing firms, banks and news providers subliminally control our conscience and our consciousness?
Every breath you take …