BlackBerry has been the laughing stock of the smartphone industry for the past few years, but it seems the company has finally put together a product that could take it back to its former lofty heights – or at least point it to the right direction.
The company's CEO John Chen revealed that the new BlackBerry Passport will be unveiled in front of media on Wednesday. While such an announcement failed to get the press or the customers excited in years, things are different this time around.
The Canadian manufacturer is introducing a 4.5-inch, square-shaped display, the likes of which we have never seen in the smartphone era. Besides that, the new Passport device will be sold for $599 off-contract – a price tag that is significantly lesser than its rivals.
Both the Apple iPhone 6 and the Samsung Galaxy S5 have a base price of $650. Moreover, their large-screened versions – iPhone 6 and Galaxy Note 4 – cost at least a $100 more. It's why the BlackBerry Passport's larger screen and smaller price tag could theoretically appeal to gadget enthusiasts.
The phone also impresses in the engine room,thanks to its quad-core Qualcomm Snapdragon 800 processor, 3 gigs of RAM, 32 gigs of internal storage and a monster of a battery (3,450 mAh) that will reportedly operate for 19 hours on a single charge. Add to it a 13-megapixel rear camera and a front cam and it seems the BlackBerry Passport has almost all the tools to help its maker reclaim its lost market share.
However, while it all sounds great on paper, the phone's true fate will only be known once it goes on sale after Wednesday's unveiling.