The game was earning on average $50,000 a day from advertising, it was downloaded more than 50 million times since its release in May 2013. It topped the Free Apps chart earlier in January 2014 in the United States, China as well as in the United Kingdom Apple App Stores. Towards the end of the month it was declared as the most downloaded iPhone application of the year so far.
Yet Dong Nguyen – the creator of “Flappy Bird” – took the popular mobile game down at midnight on Sunday.
Nguyen made an abrupt Twitter announcement late Saturday night that he would remove the game within “22 hours”, stating he couldn’t “take it anymore.”
I am sorry 'Flappy Bird' users, 22 hours from now, I will take 'Flappy Bird' down. I cannot take this anymore.— Dong Nguyen (@dongatory) February 8, 2014
Many users initially thought it would turn out to be a bluff, given the app’s immense popularity and craze. However, the Vietnam-based developer left everyone in a bit of a shock by actually grounding the game.
It’s no longer available on the Apple App Store or Google Play.
Flappy Bird was often labeled as the “new Angry Birds” – another extremely popular and addictive mobile game.
Unlike the creators of Angry Birds, who expanded their product into a full-fledged video game franchise and will quite possibly release a full-length feature film as well, Nguyen doesn’t plan on selling his game.
The man’s creation was skyrocketing, making $50,000 in advertising revenue every single day for the past few months. He could’ve made a fortune out of it yet he bowed out saying the fame “ruined his simple life.”
Former Wall Street trader Sam Polk wrote in a very famous New York Times’ article entitled “For The Love Of Money”:
“I generally think that if one is rich and believes they have “enough,” they are not a wealth addict.”
Maybe, Dong Nguyen simply isn’t addicted to wealth.
He is a self-defined “passionate indie game-maker” and says that he would not stop making games. However, he is just not ready to handle the fame for now.
Nevertheless, it’s too soon to make any deductions since it’s only been a day he removed the game from the online app stores.
While Nguyen provided no particular reason for the move though he did clarify the decision did not have anything to with “legal issues.”
Meanwhile, Flappy Bird aficionados flooded Twitter Sunday posting messages condemning and mourning the creator’s decision.
In addition, an entire Twitter account entitled “Save Flappy Bird” was created immediately after Nguyen’s initial announcement that garnered more than 17.5 thousand followers in just two days.
Looks like – if not the incentive of money – hardcore fans might be able to lure Dong Nguyen to bring back the game.
It’s being sorely missed.