It's common practice for mainstream celebrities to endorse top brands, appear in TV commercials and generally be in love with their products whenever there is a camera around. But as we all know, their love for these brands is not genuine and is actually fuelled by millions of dollars they get in return.
Once this business relationship ends or some other issue sours the stars' experience, they behave exactly like any other customer would. This is when they're back to their real, bitchy self.
One such moment took place on Wednesday when NBA superstar LeBron James' Samsung smartphone malfunctioned, forcing him to take his grievances on Twitter.
Samsung quickly dispatched a team of technicians to James' residence to fix the phone. Ah, the perks of being a celebrity. However, they weren't too happy that he washed his dirty laundry in public instead of contacting them directly.
After being made to realize his error of judgment, King James deleted the tweet in question.
Close call. Wheew! Got all my info back. Gamer! Lol— LeBron James (@KingJames) March 12, 2014
Some more instances of celebrity endorsement deals gone awry are:
Jessica Alba and Windows Phone
Jessica Alba used to be all chummy with her Windows Phone but when her contract with Microsoft expired last year, she didn't waste any time in switching to the in-fashion iPhone. There ain't no loyalty in this business.
Ellen DeGeneres and Samsung...Again
Ellen DeGeneres' famous selfie at the 2014 Oscars was taken on a Samsung Galaxy Note 3 phone, and while that alleged marketing stunt went well, she was later spotted using her Apple iPhone backstage. Apparently, she prefers the simpler iPhone over the more complicated Android-powered products.
Scarlett Johansson and Oxfam
ScarJo had been a spokesperson for international aid and development agency Oxfam since 2005. The organization works to fight poverty and other injustice around the world, but earlier this year, the Hollywood beauty signed an endorsement deal with SodaStream – a beverage maker that directly benefits from the plight of the poor in Israel. It got awkward, and Johansson had to resign from Oxfam.