The third installment in the Mafia action-adventure video game series has unleashed a barrage of criticism from white supremacists.
The uproar came after the trailer for "Mafia III" showed protagonist Lincoln Clay shooting at a Ku Klux Klan rally.
Here are some examples of the comments by people who found the targeting of Klansmen as distasteful:
Most of the reactions posted on Facebook have now been deleted primarily because of the racially charged nature of the conversation.
The new game is set in New Orleans during the 1960s — a period that was infamously marked by racial violence, hence, the KKK reference.
"Mafia III" is scheduled to be released on Oct. 7 for Xbox One, PlayStation 4, and PC.