Mark Zuckerberg's Oprah-esque Book Club Takes Facebook By Storm

Zuckerberg’s adding the “book” to Facebook. Even if Mark Zuckerberg’s new reading initiative doesn’t help people read more, it will – for sure – encourage them to buy more books.

Mark Zuckerberg Book Club

The 30-year-old CEO of Facebook got all Internet users excited after he announced that he will finish a new book every two weeks and invited anyone to discuss it with him on a page called “A Year of Books.”

It’s undoubtedly a fantastic approach to get people to read more – especially when we know that a quarter of American adults had not read a single book in 2013 and that the number of non-book-readers has nearly tripled since 1978. More and more users probably want to collect the same book as Zuckerberg – the genius Harvard-dropout who became a billionaire before he turned 25.

It may sound like a brilliant idea to help reignite our long-lost reading habits but is it really the case?

Not really.

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While one can’t be sure how many people will actually read the books after buying them, the increase in sales of the chosen title is guaranteed.

Just to put things into perspective, the first book named in the challenge, Moises Naim's The End of Power, was out of stock Sunday on and had a sales ranking of No. 138. And the numbers are expected to go even higher.

Zuckerberg’s New Year's resolution is having what is commonly known as the “Oprah Effect” on the world of publishing.

Years ago, Oprah Winfrey launched the digitally interactive version of her book club, Oprah’s Book Club 2.0 – which made millions for little-known publishers and authors. For instance, Say You’re One of Them by Uwem Akpan had an initial print of 77,000. But after Oprah endorsed the book, 780,000 more copies were printed.

Now, imagine what Zuckerberg, who has twice as many followers as Oprah, can do for publishers through his book club.

And while you’re at it here’s a reading tip that you might find useful: Log out of Facebook – it helps. A lot.

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