MySpace’s Strategy Creeping Users Out Rather Than Bringing Them Back To Site

by
June 2, 2014: Someone needs to tell Myspace that it isn't going to return to its heyday by engaging in these sorts of shenanigans.

Myspace.com has decided to revive itself by hook or by crook.

The social networking website, which revolves around music, has started sending dormant users emails of their old photos from years ago to pique their interest and bring them back to the site.

In what can be taken as an implicit attempt at blackmailing, Myspace is dispatching emails to all of its users who haven't used accessed their accounts for a while. The said emails contain a picture or two of the user along with the message: "The good, the rad and the what were you thinking..."

The important part is that the pictures being chosen are the really old and embarrassing ones that immediately get people interested in following the link back to Myspace. After all, a trip down memory lane to check out one's childhood stupidities are always fun.

On paper, it's a clever strategy to get the site noticed once again. However, it could be backfiring even though the company isn't admitting it yet.

In some cases, it has basically reminded netizens that a big tech company with whom they now have nothing to do is in possession of a bunch of their photos.

In this era of digital espionage, tech companies are public enemy # 1, so most of the email targets have simply proceeded to log in for one last time and delete their photos, or even worse, close their Myspace accounts.

A Reddit user wrote: "I've been trying to close my myspace page down for ages but don't have my email account that i used to sign up with. Any suggestions? There'll be some serious cringe on there that I wouldn't mind being erased forever..."

The tweet down below sums up the response of those who remain unaffected by Myspace's email:

Even though MySpace has been in a state of freefall since 2008, it still has 50 million registered users. In addition to that, they also have a collection of 15 billion user images. So, while the network is nothing compared to Facebook's 1 billion plus users and 250 billion images, it can still coexist if the new management plays their cards right. And by that we mean improving the existing platform and features rather than gimmicks like the one mentioned in this post.

Carbonated.TV
View Comments

Recommended For You