Sony’s New Ultra HD TVs Impresses CEATEC Crowd (Video)

The TV industry in Japan is pushing ahead with brilliant new 4K displays. But to win the next round of the TV sales wars, it’ll take more than being first to market.

At CEATEC in Tokyo, Asia's biggest tech fair, it's all about the ultra-high def. Sony’s new 4K display to be precise.

4k has four times the pixels of HD, and 16 times that of SD.

However, Sony is not alone with this tech.

Toshiba, Sharp and Panasonic are all joining the party with new ultra-high def offerings.

The problem with 4K right now is that there's not much content out there, and no real delivery system like Blue Ray or DVD in place. Instead, we'll see existing HD material scaled up, with technology like Sharp's ICC 4K, as well as Toshiba's detail-adding CEVO.

But it doesn't just stop with 4K. This beast is 8K, another generation higher. Video on this makes the rest of those screens look like botched painting restorations. The challenge for these next generation TVs will be getting the cost down.

Sony's set debuts next month for a steep $20,000 U.S. dollars.