Wednesday brought disappointment for those expecting T-Mobile and BlackBerry's feud to get serious, as the former decided to end the bad blood that exists between the two companies by offering the latter's customers a cool, new promo.
The German carrier upset Blackberry a few days ago by emailing its American customers and suggesting that they should dump their BB phones for the more in-fashion iPhones. BlackBerry may be just a shadow of its former self, but it still has a loyal user base that felt insulted by T-Mobile's campaign.
In reaction, the BB fanboys started a "#CHOOSEBLACKBERRY10" campaign of their own and confronted T-Mobile CEO John Legere on Twitter.
T-Mobile's email also drew a response from BlackBerry CEO John Chen, who in a blog post for his company's customers, wrote: "I can assure you that we are outraged too. What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion."
But Legere stood tall and defended his company's tactics,saying:
But on Wednesday, T-Mobile Chief Marketing Officer Mike Sievert intervened and introduced a new promo to calm things down, although not everyone is convinced if it's an offer made in good faith.
Now, T-Mobile customers, who want to trade in their old BlackBerry models for a BlackBerry Z10 or BlackBerry Q10, can avail a discount of $250. But, if upgrading to a non-BB phone, they can still get a $200 credit, which might make one wonder about the real intent behind this offer.
The peace offering didn't come without Legere dissing BB one final time. He tweeted:
Was going to engage John Chen on Twitter, but turns out he’s not here. I'll check MySpace. Don’t worry @BlackBerry Something in the works!— John Legere (@JohnLegere) February 19, 2014