Customers have misused a Wal-Mart's promotion to get $400 PlayStation 4 consoles for just 90 bucks after the company announced last week that it would price-match select online retailers. The sites included Amazon.com. Savvy scammers created authentic looking pages that list items "for sale" online. They took a screen capture of the page and showed it to cashiers at check out, requesting the price match.
Wal-Mart's online price match policy states, "We're committed to providing low prices every day, on everything. So if you find a current lower online price from an online retailer on an identical, in-stock product, tell us and we'll match it."
Few employees appear to have verified the legitimacy of these online deals as many customers were able to purchase gaming systems on the cheap.
Members of Twitter and Reddit communities posted pictures of receipts documenting that Wal-Mart accepted the fake Amazon listings and gave them the low prices.
On Wednesday, Walmart modified its new online price-matching policy by restricting price-matching to only 30 competing retailers. The newly revised policy also disallows price-matching with third-party sellers on sites such as Amazon. Walmart will still match prices on any good sold directly from Amazon.
Walmart cited fraud and other trickery as the reason for backing off on its original policy. “We can’t tolerate fraud or attempts to trick our cashiers,” Walmart said in a statement. “With this in mind, we’ve updated our policy to clarify that we will match prices from Walmart.com and 30 major online retailers, but we won’t honor prices from marketplace vendors, third-party sellers, auction sites or sites requiring memberships.”