Can Yahoo Ever Replace Google As Apple’s Default Search Engine?

Yahoo’s CEO is trying her best to dissuade Apple from using Google as its default search engine.

CEO Marissa Mayer

Folks over at Yahoo are formulating plans to pitch Apple the idea to get rid of Google. According to reports, CEO Marissa Mayer is rather intent on convincing Apple to replace Google with Yahoo as its default search engine.

Although nothing has been officially agreed upon, the company is already preparing slide decks and images of what the product will look like. These will subsequently be presented to Apple.

According to a re/code report, an anonymous person working on the project said, “This is the aim of the whole effort here, to grab the pole position in iOS search. It will take more than pretty pictures, though, to convince Apple to give up Google, given its focus on consumer experience being top-notch. But Marissa wants it very badly.”

But how will it ultimately go down?

Let’s first talk about the signs of possible fallout between Apple and Google. An analysis of Apple’s previous actions reveals that the California-based company has repeatedly dropped or replaced several Google services from iOS in 2012. Apple dropped Google Maps and YouTube, two of the biggest components of the iOS. Last year, it replaced Google with Bing as the web search integration to Siri.

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Looking at these decisions, it seems pretty likely that Apple may drop Google as the default search engine in favor of Yahoo, right? Wrong.

According to Danny Sullivan of Search Engine Land, Marissa Mayer’s plan to convince Apple to dump Google might remain a distant dream.

In his article, he listed several reasons for it. These included the fact that Yahoo has no search capability of its own as it is still powered by Bing. Although it is reportedly trying to devise its own search capability, a lot more needs to be done to even match Google. Moreover, if (God forbid) Apple does want to replace Google someday, why not use Bing instead?

For now, Apple users need to relax because it is not possible that Mayer’s wishes will be fulfilled anytime soon.

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