Most of the world's latest groundbreaking technologies are unveiled in tech capitals of the world, but there's an an exception to this digital trend, and it's a big one.
YouTube will soon offer its Indian users an exclusive new feature letting them save videos offline so they can be viewed later without connecting to the Internet. It means that once a YouTube video is loaded on a gadget, the user will have the option of keeping it for future play.
This way, users of the video-sharing website can both limit their outlay on mobile data and improve their YouTube experience, as 3G coverage still leaves a lot of be desired in India.
The Google subsidiary made the revelation on Monday, soon after its parent launched a new line of super cheap smartphones ($100 handsets) in collaboration with some local manufacturers in India.
"YouTube is popular here. You watch some videos again and again. How awesome would it be if you could keep watching them again and again without having to pay for data, and take the videos with you wherever you go?" said YouTube executive Ceasar Senguptaat an event in Gurgaon, India.
"Within the coming few weeks, much of YouTube will be available offline in India. This is huge, and our users will really, really like this. You can download a video once, save it to your phone, and watch it again and again."
The company's monetization strategy for the new feature remains unclear, as it would basically waive its control of advertisements. However, it's nothing that can't be figured out.
For now, it's nice to know that the tech giants of the world have shifted their focus to a long ignored region with a population of 1.25 billion and an audience goldmine waiting to be tapped.