In what seems like a desperate attempt to mend its reputation regarding the issue of user privacy, Facebook has unveiled a new feature called “Anonymous Login”.
The social networking giant's reputation has long been tarnished due to its needless storage and subsequent usage of user data for advertising purposes. While this latest feature may not mend that reputation instantly, it is a step in the right direction by Mark Zuckerberg and company.
The new feature simply enables users to use Facebook anonymously and without sharing any of their information with them. It means none of your personal data will be collected in an anonymous session, and hence, the much-maligned practice of sharing user data for money making will be rendered useless – unless the data is still being collected and people are unaware.
It also apparently has the solution for another extremely annoying feature. For years, the "Facebook Connect" login feature has drawn the ire of the network's billion plus users for the control it gives to 3rd party applications over their data.
Perhaps, people don't always want their friends to know that they are online. Thanks to the anonymous login feature, they can now use those apps without those sites gathering their data.
The move is a part of Zuckerberg's change in management style, which according to him, is headed towards a more mature phase. He made the announcement at his company's F8 developer's conference on Wednesday, saying: “By giving people more power and control, they’re going to trust more apps. We know some people are scared of pressing this blue button. We want to do more to put control and power back in people’s hands.”
Moreover, Facebookers now will also have the option to decide how much of their personal data will be accessible by the advertisers. While it all sounds good on paper, experts are reserving their judgment on anonymous login until it proves itself.