Cleaning brand Swiffer started a television campaign based around a documentary-style YouTube series in July this year. The commercial for the program starring 90-year-old couple, Morty and Lee Kaufman, is going viral over the internet, receiving more than 4.5 million views already. People love the concept.
Morty and Lee from the Swiffer commercials are too cute ❤— Em Brower (@embroweer) August 23, 2013
For real you guys, Lee and Morty are the cutest thing ever. I want my husband and I to be that cute one day. #SwifferEffect— Leah (@cheerblondie23) August 23, 2013
Swiffer says, “At 90 years-young, the Kaufmans would like an easier way to clean so we made it happen with the Swiffer Effect! See how Swiffer WetJet makes cleaning easier!”
You can watch the complete advertisement for SwifferWetJet in the video above.