What do you do during an intense traffic jam in Europe? You eat free pizza, naturally.
A pizzeria in northern Italy is receiving praise after distributing pizzas while drivers were caught in the throes of an awful traffic jam, the BBC reports.
The blockage, which struck the city of Genoa, was due to a major fire wreaking havoc in nearby hills. The roads closed because of the smoke.
That's when Simone Di Maria, a local pizza place owner, stepped in to provide drivers with food and water, Italian news site II Secolo XIX reports.
Apparently, the fires have been a real problem in the area and forced home evacuations. The flames have come close to Di Maria's home, too — within a startling 330 feet.
Di Maria's pizzeria, La Pizza di Egizio, is making waves on Facebook for the act of kindness. The business account posted, "If the city is blocked at this time, you can't leave people starving at dinnertime," reacting to a comment of gratitude from one of the drivers, who called the assistance a "godsend."
"It's a nice gesture of solidarity that almost no one would have done," one user commented on the post.
Indeed, it's people like Di Maria who keep the world, in all its madness, turning.
Banner/thumbnail credit: Flickr, Sarina