The awry concept of the term “plus size” in the fashion industry is no secret.
Even though an average woman wears size 14, these fashion houses believe that anyone above size 4 is plus-sized, cultivating an unrealistic body image among the female population of the world.
Needless to say, this incorrect representation has given birth to a number of campaigns promoting body positivity, the latest addition to which is the #DropThePlus campaign – because there’s no such thing as “too many” when it comes to such movements.
Initiated by Australian lingerie model Stefania Ferrario and the host of The Biggest Loser Ajay Rochester, the movement calls for the fashion industry to eradicate the term “plus size” once and for all.
Unsurprisingly, the tag has taken the social media by storm. People are relentlessly talking about breaking gender stereotypes and how the size doesn’t matter, dubbing the campaign as “inspirational” and “legendary.”
However, the campaign – even though inspiring – fails to address a really important question: Why is the term “Plus-Sized” such an insult, and what happened to embracing your body despite its size, shape and flaws?
All women are indeed equally beautiful, so maybe instead of conveying the message that being called “plus sized” is wrong or derogatory, these models should encourage the industry to improve their standards of female beauty.
The vision behind the campaign is to promote body equality but as model Laura Wells says, the logic of #DropThePlus also could be construed as a form of body shaming.