As thousands of people look forward to Black Friday sales, hoards of them flock to stores, grabbing their favorite items and causing chaos.
But on the day following the onset of the shopping season, booksellers are encouraging people to visit book stores to indulge in thoughtful conversation, enjoy snacks and opt for a much calmer alternative.
Of course, literature enthusiasts have taken a liking to the idea and so far, 100 bookshops from around the United Kingdom joined the movement.
The Booksellers Association, a trade organization, set up the Books Are My Bag campaign to celebrate physical bookshops.
"It’s all about celebrating the pleasant and peaceful experience of shopping in a bookshop. It’s the calm after the storm after Black Friday, inviting shoppers to discover new books, and some unusual Christmas gift ideas, as they unwind and relax," said Alan Staton, Head of Marketing at The Booksellers Association, in a statement emailed to Mashable.
Since people mostly rush to malls and superstores post-Thanksgiving, the aim is to encourage sales in smaller shops. The added benefit, of course, is that book lovers will get to hangout with people who share their interests, talk about books and walk away with an interesting book or two to read during the holiday season.
Although Civilized Saturday's success of the idea will only be determined by sales on Saturday, social media users seem to be pretty stoked about it. Here’s proof:
Civilised Saturday - fantastic idea. I shall try to go to Bookish in Crickhowell for cake, Prosecco, and browsing. Well done Emma!— Chris Edmondson (@ChrisDoted) November 27, 2015
Black Friday; guess I better stay in, write my exam and wait for #CivilisedSaturday. Always preferred reading books over shopping anyway.— Nanna Kjeldsen (@nanna_kjeldsen) November 27, 2015
Tomorrow is #BlackFriday. Stay home, eat turkey leftovers. Then visit your local indie bookstore on Saturday where the civilized people are.— Bethany Myers (@br_myers) November 27, 2015