Forget the $55,000 potato salad Kickstarter or the $1,905 meat soap campaign because Cards Against Humanity just won the award for the world’s most senseless crowdfunding initiative.
To mark Black Friday, Cards Against Humanity, a popular card game company, announced It was digging a hole in the ground, aptly dubbed the “Holiday Hole,” for as long as people were paying for it.
"The holidays are here, and everything in America is going really well. To celebrate Black Friday, Cards Against Humanity is digging a tremendous hole in the earth," the company stated.
But it isn’t the idea itself that’s ridiculous. No.
Even more absurd is the fact that people donated money — a little over $100,000 — to the company, despite knowing what it was going to do with it.
Also, it wasn’t the first time Cards Against Humanity convinced people to give them money for no good reason.
In 2014, the company even sold 30,000 boxes of actual bull feces for a staggering $180,000.
Last year, the self-proclaimed “party game for horrible people” asked people to give $5 for absolutely nothing in return. The publicity stunt raked in more than $71,145.
Although Cards Against Humanity is known for donating to charities, like the Sunlight Foundation, the money from “$5 for nothing” deal was reportedly split among its employees.
This year, also, it appears the money is not going to go to any charitable causes, keeping this FAQ section into account:
“What do I get for contributing money to the hole?
A deeper hole. What else are you going to buy, an iPod?
Why aren’t you giving all this money to charity?
Why aren’t YOU giving all this money to charity? It’s your money.”