A new online fad has gone viral as thousands of people are posting their selfies doing the "belly button challenge."
The trend apparently originated from Weibo – China’s version of Twitter – and has generated over 130 million hits, according to The Daily Mail.
Here’s how it works: Participants attempt to touch their belly buttons by reaching behind their back and around the waist to determine if they have a “good figure.” Then they take selfies and upload the results on social media.
As popular as it may be, it’s undoubtedly a stupid craze that promotes an unhealthy obsession with body image. Also, the fact that it was inspired by a “scientific study from U.S.” that claims women who can complete it have good bodies and the ones who can’t need to lose weight proves just how ridiculous it actually is.
“Quirky poses and pictures can be fun but sometimes they also become expressions of competitiveness or insecurity,” Jolene Tan, programs and communications senior manager at Aware, a non-governmental organization in Singapore championing women’s rights, told the BBC. “We need to do more to promote acceptance of diversity in women’s bodies.”
While mostly women have tried out the belly button challenge so far, the most popular submission comes from a male blogger who proves that if there’s anything this trend shows about the human body, it’s flexibility.
so sehun are trying to prove he's fit with this bizarre Chinese belly button challenge pic.twitter.com/AYAT1myvVT— jannah (@jongintoofab) June 11, 2015