A Chinese restaurant is offering huge discounts to its customers — but only if they have really big bust sizes.
The Trendy Shrimp restaurant, located at a mall in Hangzhou, Zhejiang province, China, has come under fire for offering discounts to women based on their bra size.
The eatery’s advertisement displayed a row of anime-style women in their underwear with increasing bust sizes and a caption that read, “The Whole City Is Looking For BREASTS.” The price-cuts are then based on their cup sizes with an A-cup receiving only a 5 percent discount while a G-cup would receive a whopping 65 percent discount. Each escalating cup size receives an increment of 10 percent discount.
The posters were displayed on the walls of the restaurant on Aug. 1 and since then, have generated a lot of controversy. Residents have also complained to the city council and one of them said the advertisements were “vulgar advertising” and “discriminatory towards women.”
However, Trendy Shrimp’s general manager Lan Shenggang defended his marketing strategy: “Once the promotion started, customer numbers rose by about 20%.” He added, “some of the girls we met were very proud — they had nothing to hide.”
He also reassured customers they could claim their discounts from waitresses instead of dealing with male staff to “avoid embarrassment.”
China is no stranger to restaurant discounts based on appearances.
In January 2015, a restaurant in Henan rewarded diners it perceived as “best-looking” with free meals. After workers took pictures of customers for cosmetic workers who rated them based on aesthetic.
A month later, a restaurant in Chongqing offered men who weighed more than 308 pounds discounts on food while women received free meals for weighing around 76 pounds.
Meanwhile, in the United States, restaurant discrimination is considered illegal. Federal law urges patrons who face discrimination based on their appearance to file a lawsuit with the U.S. district court.
Banner/Thumbnail: Reuters, Kim Kyung-Hoon