Now, here is an amazing concept. The idea of bringing together the people of India and Pakistan, used to living in an environment of conflict and giving them a chance to have a moment of connection. It is just a brilliant way of using a brand and technology and taking a brilliant initiative.
The idea is a part of their bigger campaign, ‘Happiness Without Borders’ and uses high -tech vending machines installed in two popular shopping malls in Lahore, Pakistan and New Delhi, India and make interaction between the people in the two countries possible.
The machines have a 3D touch-screen technology that streams video feeds onto the vending machines’ screens as well as capture the interaction between people on both the sides.
The idea is a brilliant one as people on both the sides (India and Pakistan) have a lot in common but the relations between the two countries have always been hostile and mutual mistrust is a big hindrance.
Something like this is therefore, more than welcoming it is actually needed.