Coca-Cola is introducing a new bottle. Usually when companies do this, it is no more than a simple repackaging of the exact same stuff you were drinking before, but this bottle is legitimately different: it’s made of ice. For now, the frosty product is only available in Colombia, but one can assume that this trial run will expand outward if it’s successful in the warm South American nation.
The video, which shows a bunch of happy people at the beach, having a party at least partly inspired by coke in ice bottles, also shows a bartender attaching a plastic ring around the bottle to give the drinker’s hands a less icy place to grip the bottle. Coke also touts the bottle’s eco-friendliness: the bottle melts down to small puddle when you are done. More study will be needed to determine how much the production and maintenance costs cut into the environmental benefits (normal Coke bottles don’t require constant refrigeration), but it seems likely that the ice bottle still wins out.
Health concerns could get tricky here: how are these bottles kept clean from the construction to purchase? And another obvious issue: how quickly do you need to drink the Coke? Coke isn’t a drink that most people savor, but one might enjoy consuming the beverage over the course of a meal or a TV show.
Still, it’s a cool idea, and kudos to Coke for giving it a try. Now if Starbucks could just come up with a coffee cup made of an orb of heat…