According to London’s new anti-begging ad-campaign, giving money to the homeless is equivalent to being a killer’s accomplice.
If the above sentence confused and disturbed you, congratulations! Your reactions are in line with the rest of us who have hearts.
The new poster ads are displayed at bus stops and phone boxes throughout the Royal Borough of Kensington and Chelsea, a very affluent community.
They read, “Please Don’t Contribute To A Person’s Death” with a photo of a pair of hands reaching out.
The statement implies that money given to the homeless is likely to be used for alcohol and drugs, thus leading to their deaths.
Disappointed in Chelsea Borough council who appear to have started a poster campaign urging people to not give money to "beggars"— Ellie Goulding (@elliegoulding) September 3, 2015
Please don't let the ignorance of media affect your inherent compassion and kindness towards other human beings.— Ellie Goulding (@elliegoulding) September 3, 2015
"Many of those begging use the money to fund their drug and alcohol habits rather than use it to buy food or to access accommodation," The Chelsea Borough Council reportedly said in defense of the ads.
"Only a small minority of the most prolific beggars in Kensington and Chelsea are actually homeless. Most have accommodation available to them either within the borough or elsewhere in London."
Perhaps the council has a point about where the money goes when given directly into the hands of the homeless, but going as far as to make people feel like they are "contributing to death" when they lend a helping hand is just outrageous.
Despite the council’s defense and its boasts of other, more effective outreach methods other Twitter users echoed Goulding’s feelings about the insensitive campaign.
OMG how can people who organise this sort of campaign not die of shame http://t.co/edPDD0OGs9— rachel anstis (@zebraqueen) August 22, 2015
One of London's most affluent boroughs anti-begging campaign - words fail me i am so horrified at this inhumanity http://t.co/ftzfzv8ArS— annie m (@amorris72103013) August 21, 2015
@elliegoulding well said Ellie, shocking and disgusting, they are human beings, we should all help each other out.— Mikeyy from Vine (@MikeCorruption) September 3, 2015
@elliegoulding The trouble with most people these day's is that they're so inconsiderate and don't care about anyone else but themselves ??— Leah Smith (@leahg_smith) September 3, 2015