She is a mother, wife, philanthropist, an athlete and a supermodel. She is also the wife a of a professional football player, Tom Brady.
But in reality, Gisele Bündchen is so much more than that.
In her latest gig, as the face of Under Armour’s – the sports apparel and athletic equipment maker – the supermodel kick-boxes her way through an empowering campaign entitled "I Will What I Want."
In the ad, we see we see real-life insulting comments from social media critics questioning why UA would pick her as its new brand ambassador.
"Stick to modeling sweetie," says one remark. "Protect this blouse," says another."
However, Gisele tunes out the noise and keeps punching.
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“This incredibly inspirational initiative serves as a powerful reminder of all the amazing things women can do despite the pressures and criticisms we may encounter,” she said in a statement.
“Having the strength to tune out negativity and remain focused on what I want gives me the will and confidence to achieve my goals.”
John McKelvey, the creative director of Droga5 – the advertising agency – said the concept is to show a new side of Gisele—the unguarded, raw, real and brave side that shows what it's like living in the public eye.
"To the world, most people have only seen her in a context of beauty and polish. But when we came to Gisele with the idea, she embraced the truth of the concept and its potential to be a positive message. The campaign shows all the contradicting opinions she is constantly exposed to and the focus and determination it takes to tune out the noise and will what she wants," he said.
In addition, Forbes found that Bundchen’s new multi-year contract with Under Armour is the biggest of her 20-year career so far, “surpassing the $25 million, 5-year deal she landed with Victoria’s Secret in 2000.”
Watch the new Under Armor commercial starring Gisele Bündchen in the video above.
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