Well, this is cool. Beer brand Heineken tasked airport travelers to drop their plans and take a plane somewhere else via their new game, Departure Roulette. Heineken’s Departure Roulette tasks willing players to trade in their travel tickets in exchange for tickets to another random locale. Amazingly, a few travelers at JFK airport take Heineken’s Travel Roulette on in this amazing video.
Naturally, most people at JFK are unwilling to take on the flashing roulette board as they really, really need to travel where they’re traveling. It probably wouldn’t pan out to alert your company that you weren’t going to make the sales meeting in Orlando because you played a game with Heineken at the airport and were now going to Tibet for a week.
There’s also one flaw in Heineken’s Travel Roulette: more fliers may have been willing to ditch their travel plans, if not for the many logistical problems that would cause. Most travelers have already booked hotels, and bought tickets to events at their planned vacation. The freedom of flying somewhere else would be hampered by the five hours you would spend arguing on the phone with a Marriott manager.
Still, some were up to try Heineken’s travel roulette, and seemed mostly thrilled with their results. It would have been pretty funny if Heineken had sent some poor fool to Detroit or something, but instead all the new locals were in foreign places one might actually want to visit. Unsurprisingly, the willing volunteers were mostly 20-something unshaven travel-bros with hiking backpacks on. Those guys were probably already looking to “find themselves in the unknown”, so another switcheroo to their plans was no big deal.
I’m down to play, if only because I LOVE playing any game involving big boards and spinning letters. Heineken, hit me up. I was totally going to drive an hour north to UC Davis this weekend, but I’ll trade all that in for a chance to explore somewhere new.