Russian Celebrities Are Dousing Themselves With Fermented Milk, Here’s Why

"Icekefirchallenge" is the new Ice Bucket Challenge in Russia.

Ice Kefir Challeng

The Ice Bucket Challenge from last year has reincarnated itself in the form of the “Ice Kefir Challenge” in Russia.

The country’s top celebrities including singer Alexei Vorobyov and ballerina Anastasia Volochkova are pouring “kefir” or fermented milk on their heads and posting their photos on social media websites with the tag #IceKefirChallenge.

Just like the Ice Bucket Challenge one has to nominate others to participate and it also aims to support a charity that provides free meals to children under the age of three.

The campaign is still in its initial phases, however, the number of posts and videos are reportedly increasing day by day.

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Have a look:



A video posted by Let's fall in love? (@svetasidorova) on

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