Brilliant IKEA Ad Reminds Parents What Kids Really Need For Christmas

The ad reminds parents something profound they often forget.

This touching ad by IKEA shows that parents might think they know what their children want for Christmas, but the actually have no idea.

IKEA asked children in Spain to write two letters, one to The Three Kings (Spain’s equivalent to Santa) and the other to mom and dad asking for what they need.

Their missives to Santa or the Three Kings had all sorts of toys and games listed but from their parents they all wanted just one thing – more time and attention.

Some may accuse IKEA of fleecing the holiday spirit for personal gains, but the advert and the message are good enough that we forgive them.

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