A Texas brewery, Austin Beerworks, has released the first 99-pack of beer.
In a video on its website, the brewery stated:
"Since you can drink it anytime, you're going to want to have more than a few on hand."
The huge box of Peacetime Anytime Ale quickly turned into a viral sensation. The brewery sold out of twenty 99-packs that sell for $99 and measure 7 feet long and weigh more than 80 pounds.
On its website the brewery has a unique description about it's quest to succeed.
"Austin Beerworks is an owner-operated Texas brewery hell-bent on excellence. Our beers are canned for quality. We brew for two reasons: to make consistently exceptional craft beer, and to build community in the town we love."
According to its Facebook page, the brewery is going to produce another run of the 99-packs soon.