Morpheus asks an unsuspecting couple at a valet stand to make the most important decision of their lives in the new Kia Motors commercial for the super bowl.
"Take the blue key and go back to the luxury you know," Morpheus says, reenacting the iconic red/blue pill scene from “The Matrix.”
"You take the red key and you'll never look at luxury the same again."
The couple, of course, takes the red key and goes for a test drive in Kia's K900 car. Later, Morpheus belts out an aria from Giacomo Puccini's opera Turandot while the world – including the non-Kia cars – around them are blown into oblivion.
Watch the complete spot in the video above.