We in the blogging industry are over-enamored with the word “ever” in headlines (we’re also a fan of lists), but I challenge anyone out there to show me a better billboard. Surely there are more clever billboards and ones that are better visually designed, but this one, in the Bujama district on the outskirts of Lima, Peru, provides potable water to an area that badly needs it.
Though the Bujama district barely gets any rain, their air is filled with water (98% humidity), and the billboard uses its height to take advantage of this fact. The billboard, designed by the University of Engineering and Technology (UTEC) captures air, filters it, sends it through a condenser, which turns the vapor into liquid water, filters it again through carbon and stores it in the billboard’s long trunk, which can store 96 liters of water (25 gallons). At the base, there is a tap, where Peruvians can access the clean, drinkable water for free.
This has tremendous benefits to the community, which relies on well water, much of which is dirty, and benefits UTEC by being a great advertisement of what students can learn to do.
Access to clean water is probably the number one problem in the world right now. According to Charity Water, unsafe water and unhygienic living kills 30,000 people a week, 90% of them children under 5. Companies looking to generate good will in an area that lacks clean water but has high humidity, why not copy UTEC’s idea and use an advertisement to provide people the most essential resource in the world?