Mammut, a Swiss mountaineering equipment company, had a brilliant idea for their 2015 ad campaign.
They commemorated the 150th anniversary of the first climb of the Matterhorn ridge in the Alps by Edward Whymper and his team.
For the occasion, Mammut hired Swiss photographer Robert Bosh for a photo shoot and climbed up with a team of mountain climbers, lighting bright red lights that illuminated the path that Whymper took.
Looking at the image, Mammut should be very pleased with the decision as well as the photographer:
He took other photographs as well, showing climbers using Mammut’s equipment on the trail.
Some of these look too stunning to be real, but they absolutely are.
The photos, taken in extreme conditions and at incredible heights, show mountaineers hanging from suspension ropes in precise positions and forming unbelievably beautiful patterns.
It really is a brilliant idea to demonstrate the durability of Mammut's equipment.
The Matterhorn, at 14,692 feet, is one of the highest peaks in the Alps.
Edward Whymper and his team first ascended it on July 14, 1865. 2015 will mark 150 years since the climb.
Tragically, four of Whymper’s team members were killed on the descent when one of them slipped and pulled the other three down with him.
Whymper and his guides survived but were accused of having cut the rope to save themselves by not getting dragged down with the others. However, there was an inquiry that found no proof and they were acquitted.