Mexican Reporter’s Flood Coverage Turns Her Into A Viral Sensation

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editors
Lydia Cumming was visiting a flood-stricken area when she asked some people to help her cross the road and inadvertently became #LadyReportera.

Flood Coverage, Lydia Cumming

A news reporter from Mexico’s TV Azteca gained worldwide fame earlier this week after her field coverage on local flooding went viral on the internet for all the wrong reasons.

Lydia Cumming was reporting the devastating scenes in the state of Puebla, where severe floods have affected hundreds of families, when someone snapped a picture of her in a rather unflattering position. The photo showed two people from an impoverished neighborhood she was conducting the interviews at, carrying her through the streets so that her shoes would not get wet.

Mexican journalist José Daniel Hernández posted the photo on Twitter with hashtag #LadyReportera.

Viral Sensation

“Embarrasing, TV Azteca reporter asks that she be carried to not get wet,” he wrote, to which Cumming replied, “Only publishing for the sake of publishing without context.”

To avoid any further controversy, the TV station fired Cumming shortly after. Juan Carlos Valerio, head of TV Azteca, even confirmed it on the social media.

reporter from Mexico, TV Azteca reporter

Although he later deleted the tweet, it did not stop the Twitterati from turning the debacle into a hilarious Photoshop Battle.

viral on the internet, Lydia Cumming memes

hilarious Photoshop, Lydia Cumming Photoshop

Photoshop Battle, Lydia Cumming

internet sensation, Lydia Cumming

deleted tweets

hilarious Photoshop

After all, there is no such thing as bad publicity, right?

social media

TV Azteca reporter

Juan Carlos Valerio

controversy

And last but not least:

Cumming has not yet responded to the matter, but she has definitely become an internet sensation.

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