New Zealand Transport Agency is known for making incredibly disturbing, yet moving, public service advertisements to terrify their citizens into driving responsibly.
This time around, however, the ad agency ditched the disaster route, opting for a rather awkwardly humorous but effective approach.
The video shows a number of people who try to reach out to their buzzing smartphones on the dashboards while driving. But in each situation, a passenger quickly stops the (potentially fatal) maneuver by holding the driver’s hand.
Read More: Cell Phones, Texting Put Teen Drivers In Danger, Studies Show
It might appear a little creepy in one or two cases shown in the advert. Still, it’s a lot better than putting lives at stake. The PSA has a simple message, written from the point of view of the passenger: "Put me first. Drive phone free."
As per Auckland Regional Driver Distraction statistics from 2009 through 2013, 21 fatalities, 61 serious injuries and 782 minor injuries with the “highest identified driver cause” (inside the vehicle) being cell phone usage while driving.
In the United States, more than 8 people are killed each day and 1,161 injured in accidents involving a distracted driver, according to Centers for Disease Control and Prevention.
The official U.S. government website for distracted driving states in 2014, 3,179 people were killed while 431,000 were injured in crashes caused due to distracted driving.